A decade ago farmers’ markets weren’t as prolific as they appear to be today. There are twice as many farmers’ markets now, with numbers growing each year. We’ve seen the emergence of food movements with more and more people growing their own food, sharing land and swapping food, homesteading and canning. And even during tough economic times we’ve seen the launching of what some would call recession-proof local and artisanal food ventures. But will this desire for local, fresh food last?
The idea of going back to the land has been tried before, a number of times and almost in a cyclical way, but this time it’s different. It’s not about getting away from society and moving to the country, although there are some that have done that.
There’s a New Type of Food Movement In Town
In her article for Culinate, writer Amy Hollaran describes how the idea of fresh food has evolved from a desire to get away from the city and become self-sufficient to a more community-centered, market-oriented approach:
“I think that there was a sense in the 1970s of removing yourself from society when you did this,” said Dianna Goodwin, who described herself as a former dilettante homesteader. “This whole thing about leaving mainstream consumer society — that’s just not there now. Some people who are moving out to the country are probably doing something more like that, but they’re also more market-oriented, which is good. You need to be able to support yourself.”
I carry these thoughts with me as I tour the farmers’ market and watch the exchanges of money, food, and friendship. Even in a recession, and with new farmers’ markets opening up nearby, the piles of vegetables and bread start tall and vanish by day’s end. In the crowd, I see older couples who used to keep big gardens. They never lost their taste for homegrown tomatoes, even if they aren’t growing them at home anymore.
Maybe awakened taste buds are all that the love for fresh food needs to survive.
Read the full article here.
In fact, if locally-grown food didn’t taste so good, we wouldn’t be where we are today. We wouldn’t be seeing so many businesses, whether stores, food trucks, restaurants and farmers’ markets, springing up despite tougher economic times. With more and more people demanding food that has real, natural ingredients we think this new food movement is here to stay.