Your Health

Why Is Triscuit Putting Brown Rice in Its Crackers?

Have you noticed the latest ads for Triscuit crackers with brown rice? So did I and I wondered why would Nabisco do that and are they really healthier than the original version? If you look at the ingredients for the original Triscuit, you’ll notice it has only three:

  • whole soft white wheat, soybean oil, and salt.

The only downside to the original Triscuit cracker is the GMO soybean oil.

Now let’s look at one of Nabisco’s latest Triscuit products: Nabisco Triscuit Brown Rice & Wheat Roasted Sweet Onion.

brown rice triscuit

Photo: Walmart. The new brown rice, sweet potato and sweet onion Triscuit.

Ingredients: LONG GRAIN BROWN RICE, SOYBEAN OIL, WHOLE GRAIN SOFT WHITE WHEAT, DRIED SWEET POTATO, ONION POWDER, BROWN SUGAR, SWEET POTATO POWDER, SEA SALT, SUGAR, GARLIC POWDER, DRIED MOLASSES, NATURAL FLAVOR, DRIED PARSLEY, YEAST EXTRACT, DISTILLED WHITE VINEGAR, CITRIC ACID.

Okay so it’s still GMO (see the soybean oil), but now it also has added sugar in three forms: brown sugar, sugar and dried molassses. They must be assuming that consumers want this particular cracker quite sweet. Unfortunately, what they don’t realize is that we might want the benefits of sweet potato, but that doesn’t mean this should become desert. And the danger is that because people think this cracker is healthier than the original they’ll eat a lot more. Which can lead to a higher consumption of dietary sugar–and insulin issues.

Brown Rice, Potatoes and Beans in Triscuit Crackers?

Why would Triscuit start this new line of crackers with brown rice and other food not normally found in crackers such as red bean, roasted red pepper and sweet onion? In his article on Ad Age author E. J. Shultz writes:

“Consumers are looking for a lot of the same things they used to find in meals in snacks,” said Jimmy Wu, senior brand manager for Triscuit, which is owned by Mondelez International. “And that’s really foods with real food ingredients and real food value in them.”

Read the full article here.

The manufacturer is obviously trying to capitalize on people’s belief that brown rice and potatoes are healthier for them. The claim that these newer crackers have real food ingredients in them is debatable, especially the GMO ingredients. And some of the other brown rice Triscuits have maltodextrin as the sweetening ingredient, which is just another name for GMO corn sugar.

Our advice is if you’re going to eat Triscuits, have the original one with a baby carrot–for the extra vitamin A. And go to Triscuits’ Facebook page and ask them when they’re going to make their crackers with GMO-free ingredients. Finally, ask them to remove the sugar from these crackers–they just don’t need it.

About Laura

Laura is passionate about food from real farmers and artisans. She lives with her husband in Grand Rapids on the river. Sometimes it flows over, but mostly she is greeted by the ducks, geese and her neighbor's chickens. They like to hop up on her windowsill and eat the spiders. Yay! She is the co-founder of Two Sister Organics, a natural and organic skin care company, and Eating Local & Organic.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>